Monday, May 13, 2013

Market Day Series

Since its inception, I've felt pretty strongly in favor of Des Moines' own Market Day event. The "pop-up indie craft, vintage and thrift market" provides shoppers with access to some of Iowa's best handcrafted goods and, whether you've got money to buy art or not, it's always a good time. 

That's why, when I needed a creative project to do, I offered my video-making services to the proprietors of Market Day. They indulged my need to do my own making and we are now in the process of creating a series of web videos designed to bring in new shoppers and give the uninitiated a better idea of just what exactly Market Day is.

This was another one-man-band project for me, meaning concept, writing, prep, shooting, editing and additional what-not were all hats I wore on this. The only hat I passed off was the composer hat. Tony Bohnenkamp at The Sonic Factory created the catchy tune for the first video in the series.

Make. Market. Love. (or Get Ready for Market Day) - Video 1


Wednesday, December 14, 2011

ReThink, Think RE/MAX Real Estate Concepts Recruiting Videos

In the Summer of 2011, Robb Spearman of RE/MAX Real Estate Concepts approached me because he wanted to create some short, targeted recruiting videos for use on the web. He had seen other web videos I had created and wanted to put my style, energy and voice to work for him.

With Robb's input, I concepted a series of five, 2-3 minute videos, each with a single message highlighting something great about being an agent with RE/MAX Real Estate Concepts.

The project is ongoing to keep the material fresh and the clicks coming. At this time, four of the videos in the series have been produced.

Here are the first four pieces of the ReThink, Think RE/MAX recruiting series. Written, directed, produced and edited by (and starring) Kathy Landin.

ReThink, Think RE/MAX - The Brand


ReThink, Think RE/MAX - More Training


ReThink, Think RE/MAX - Pay Your Fair Share


ReThink, Think RE/MAX - More Leads

Tuesday, November 15, 2011

HCA Code of Conduct Refresher, August 2011

In August of 2011, I worked with Jeff and Alice Cue of Cue2Media to produce video vignettes that would eventually be embedded in a computer-based training program on HCA's company-wide LMS. I have a long history working with the Cues and it was great to be producing for them again.

While Cue2Media coordinated the project as a whole, I was responsible for coordinating all aspects of production of the video vignettes. The shoot took place on location at HCA headquarters in Nashville, TN.


Below are a few selected vignettes, shared with the permission of Cue2Media.


Jeff & Alice Cue - Hospital Politics in the Workplace from Cue²Media, LLC on Vimeo.


Jeff & Alice Cue - Hospital Substance Abuse Recognition from Cue²Media, LLC on Vimeo.


Jeff & Alice Cue - Hospital HIPAA Compliance from Cue²Media, LLC on Vimeo.


Jeff & Alice Cue - Hospital ADA Compliance from Cue²Media, LLC on Vimeo.

Sunday, July 31, 2011

Von Maur Recruiting Video, May 2011

In May of 2011, I teamed up with Cue2Media to create a multi-purpose corporate communication piece for Von Maur, a high end retailer based in Iowa. I was contracted to produce the video they would use for recruiting and orientation. Cue2Media coordinated the project and did the scripting and editing. My role was to coordinate the details of the video production. I have been teaming with Jeff and Alice Cue at Cue2Media since 2004.


You can see a sample of the final Von Maur product in Cue2Media's video collection.

Wednesday, November 3, 2010

Web SEO Project - Oct. 2010

These videos were created as part of a web SEO project for Fair Courts For US (based in Iowa) as a last minute push to get their election message out. They were used in conjunction with a strategic, pay-per-click campaign implemented a week before election day.

Because of this SEO campaign, the organization's Facebook "Likes" increased by 700% in a week, their site traffic increased by 400% and the videos amassed nearly 1000 views in just a few days.

Kathy acted as project coordinator as well as video producer on this project.

Written, shot, edited by Kathy:


Written and edited by Kathy:



Graphics created and edited by Kathy: