Wednesday, November 3, 2010

Web SEO Project - Oct. 2010

These videos were created as part of a web SEO project for Fair Courts For US (based in Iowa) as a last minute push to get their election message out. They were used in conjunction with a strategic, pay-per-click campaign implemented a week before election day.

Because of this SEO campaign, the organization's Facebook "Likes" increased by 700% in a week, their site traffic increased by 400% and the videos amassed nearly 1000 views in just a few days.

Kathy acted as project coordinator as well as video producer on this project.

Written, shot, edited by Kathy:

Written and edited by Kathy:

Graphics created and edited by Kathy:

Tuesday, October 26, 2010

Producer Demo

Selected projects produced by Kathy.

Kathy Landin - Producer Demo from Kathy Landin on Vimeo.

Director Demo

Selected projects directed by Kathy.

Kathy Landin - Director Demo from Kathy Landin on Vimeo.

Editor/Animator Demo

Selected projects animated and edited by Kathy.

Kathy Landin - Editor/Animator Demo from Kathy Landin on Vimeo.

KSNT-27 Commercial Demo

Selected commercials written, produced, shot and edited by Kathy while a commercial producer with KSNT-27 (NBC affiliate, Topeka, KS).

Kathy Landin - KSNT-27 Commercial Demo from Kathy Landin on Vimeo.


Small business owner and experienced expert in commercial, television and web video production, as well as social media and online marketing. Balanced blend of technical and communication skills. Excellent with clients. Fully understands the importance of ROI.

WORK HISTORY                                                                           
Current Sole Proprietor of a Media Production and Consulting Firm
Own/operate content creation firm. Orchestrate video-centric marketing and corporate communication projects from proposal to rollout. Lead coordination of production of film/video content. Advise clients about the use of video in online marketing efforts. Consult with businesses and organizations about using social media to increase web traffic and improve web presence. Generate engaging content for blogs of varying subject matters. Perform on-camera and voiceover work for film, video and radio. Solely responsible for all aspects of running a small business.
(Actions: Proposals, Negotiation, Project Management, Budgeting, Creative, Event Planning, Writing, Video/Audio Recording, Video Editing, Graphics, Animation, Web Video, Digital Content Management, Blog Management, Media Consulting, Business Management)

Current Sole Proprietor, Landin Legal
Own/operate legal video firm. Work with attorneys and court reporting firms to videotape discovery and trial testimony depositions. Assist with setting up and videotaping depositions via video teleconferencing. Edit taped depositions, video evidence and closed-circuit surveillance video for use in trial. Record day-in-the-life videos for presentation at trial. Facilitate syncing of written transcripts to deposition videos. Operate, update and maintain video recording equipment. Solely responsible for all aspects of running a small business.
(Actions: Project Management, Video/Audio Recording, Video Editing, DVD Creation, Web Video, Equipment Purchasing, Business Management)
2005 – 2008 Project Manager/Producer, VisionPoint Productions
Coordinated all aspects of production of video products released to the public internationally; including budgeting, casting, coordinating talent, securing locations, scheduling, script management, post production, talent/crew payment. Collaborated with team during all stages of development of programs. Worked with corporate clients, including Fortune 500, to develop custom training. Managed and maintained production team schedule. Registered copyrights and trademarks for original products. Non-linear editing, graphics production and animation as needed.
(Actions: Project Management, Team Management, Budgeting, Video Production Coordination, Union Paperwork, Agent Negotiations, Client Communication, Copyright/Trademark, Video Editing, Graphics Creation, Animation, Video Asset Management, Construction of Online Video Library)

1999 – 2003 Broadcast Booker, Exposure, Inc.
Collaborated with producers, casting directors and creative directors to book actors for commercial, film, video and radio work. Negotiated rates and terms of booking. Utilized knowledge of commercial and video production, as well as acting, to assist clients in choosing the best talent to fit their needs. Organizational skills required for keeping track of scheduling and jobs. Strong people skills required for building relationships with clients, negotiating booking conditions and dealing with talent.
(Actions: Client Communication, Talent Management, Negotiation, Union Practices, Casting, Consulting, Schedule Management, Relationship Building)

Developed top of the line advertising for station clients from conception to airing. Created, shot, edited and designed graphics for on-air commercials. Regularly worked one on one with advertising executives and local business owners to meet advertising needs.
(Actions: Marketing Consulting, Creative, Commercial Writing, Production Design, Video/Audio Recording, Video Editing, Graphics, Animation, Television Production)

20 years of varying experience working in commercial, film, video and news production, including business ownership and one on one work with clients combining skills in project management, producing, directing, marketing, writing, editing, graphics and animation.

Superb communicator, able to adapt communication style to any audience and effectively communicate project details and outcomes to clients. Creative and resourceful. Undaunted by deadlines. Skillful with a budget, knowing when to spend and when to save.

Personally experienced with online social networking and constantly looking for the next best way to share content to assist small business owners and organizations in spreading their messages. Experienced blogger, tweeter, linker, networker. Once named “Best Twitterer in Iowa” by peers statewide.

Technical experience with video production equipment, various sophisticated editing software and platforms, graphics and animation programs, as well as basic HTML creation.

Was once this close to being Charlie Sheen’s social media intern for the summer.

Bachelor of Arts in Mass Communication and Theatre, Baker University, May 1997
Internships: 1997 - KCTV, CBS, Kansas City; 1994 and ’95 – KSNW, NBC, Wichita

SELECTED FILM/VIDEO CREDITS                                         

Project Coordinator & Creative/Production Consultant
Real Estate Concepts, RE/MAX - Recruiting Web videos - ongoing
Fair Courts for Us - Election campaign web SEO project - 10/10
Palisade Systems – SaaS ComplianceSafe online demo materials – 7/10

Project Manager – Corporate Training
“IMPaCT Improving Patient Centered Care” (HCA) – 12/09
“Ethics and Compliance Training” (Southern California Edison) – 7/09

Producer – Video/HD
HCA Code of Conduct 2014 Refresher - video course for LMS - 8/13
HCA Code of Conduct 2013 Refresher - video course for LMS - 8/12
HCA Code of Conduct 2012 Refresher - video course for LMS - 8/11
Von Maur "Committed to Customer Service" - non-broadcast communication - 5/11
“Money Trouble” – 2006 48 Hour Film Project short  – 7/06
“The Coffee Shop” – independent short  – 6/05
“The Right Side of the Line” – non-broadcast training  – 5/05
LESCO Sales Training – computer-based training  – 3/05
“Interior Design” – independent short  – 1/05
Wells Fargo Training – computer-based training – 12/04
“Fearless Facilitation” – non-broadcast training – 9/04
Kansas E-Funds Card – computer-based training – 7/04
“Peer Today, Boss Tomorrow” – non-broadcast training – 5/04

with VisionPoint Productions:
“Ready. Set. Change!” – 6/08
“Living Our Values Day-to-Day” (HCA) – 12/07
“Preventing Retaliation in the Workplace” – 10/07
“Integrity Every Day” (Kindred Healthcare) – 9/07
“Johnny the Bagger” – 2/07
“Defining Care at HCA” (HCA) – 12/06
“The Three Dimensional Interview” – 9/06
“S.A.L.E. Series” – 6/06
“L.E.A.D. with Integrity” – 4/06
“Ethics at The Principal” (Principal Financial Group) – 3/06
“Generations: M.E.E.T. for Respect in the Workplace” – 2/06

Producer – Film
Iowa Lottery – regional commercial – 10/04
Mediacom – regional commercial – 10/04, 5/04
Iowa Dept. of Economic Development – non-broadcast tourist information program – 9/04
Governor’s Traffic Safety Bureau – public service announcement – 9/04
Gordman’s – national commercial – 9/04
START Student Loans – national commercial – 9/04, 6/04
Boehringer Ingleheim – non-broadcast training program – 5/04

Nikon Pro Gear – national commercial – 10/08
Multi-State Lottery, Powerball weekly drawing – national broadcast – 2005-2009

Casting Director
“Indelible” – independent feature film – 6/05
“The Coffee Shop” – independent short film – 6/05
Slipknot Music Video – internationally released music video – 3/04
Pioneer DuPont – national commercial – 12/03
Iowa Lottery – regional commercial – 8/03
“On Account of Amber” – independent short film – 7/03 

Production Coordinator
Anderson Erickson Dairy – national commercial – 2/05